Jennifer Brown, Operations Manager, Serving Since 2014
Jennifer Brown worked in non-profit management for 13 years before joining Share It Forward in 2014 as the Coordinator in the Smoky Mountain Region. In 2017, she transitioned to her current position as the Support Services Director. In this role, Jennifer provides support to the financial and programmatic aspects of SIF. “I have always loved the bible verse ‘it is more blessed to give than to receive’ and working for Share It Forward gives me the opportunity to live this verse out loud through the work I do.”
Rachel Chapman, Coordinator, Serving Since 2017
“Throughout my life, I have seen evidence of God’s Iove through the hands of caring people. I am reminded of that love each time the Share It Forward committee votes to approve an application for a colleague in need. I am truly grateful to work with such a caring and compassionate team.”
Shelly Fransen, Coordinator, Serving Since 2024
Shelly is excited for the opportunity to be a member of the Share it Forward Team. Shelly dedicated 36 years of her life to education as a teacher, principal and school superintendent. As she enters this new chapter of her life she draws encouragement from Galatians 6:2, “Bear one another’s burdens, and so fulfill the law of Christ”. Shelly looks forward to making her new role as the OMC Region Share it Forward Coordinator one that allows her to serve, encourage, and support those in need.
Aaron Newberry, Director of Operations, Serving Since 2012
Aaron Newberry worked for Herschend Enterprises for 14 years along with serving in leadership roles with local non-profit organizations prior to beginning work at Share It Forward in May of 2012. Aaron loves making a positive difference in the lives of others and believes SIF is a powerful vessel allowing him to do just that. “Share It Forward programming is the perfect opportunity for me to serve the same Herschend Enterprises employees (and their families) that I had the opportunity to work with for several years,” states Aaron. “This company and its people are family to me.”
Martha Seabrook, Director of Marketing and Employee Engagement, Serving Since 2023
Martha is a seasoned marketing professional who has both hospitality and non-profit experience. She joined the Share It Forward team in 2023 to help build employee engagement at Herschend properties. “I love being a part of an organization focused on supporting people when they need it most. We are fortunate to be associated with Herschend whose strong culture of caring for their employees is reflected in the Share It Forward programs.”
Aletha Soldan, Coordinator, Serving Since 2022
Aletha has worked at various roles with Dollywood for the past 17 years and is currently a part of the Administrative Services team. Her compassion and desire to serve is evident, and she has volunteered with Share It Forward for several years. Aletha brings incredible interpersonal, organizational, and people-centered skills to serve the Hosts of Smoky Mountain Country.


















